Seller Performance Marketing Supervisor

Job Description

A Seller Performance Marketing Supervisor is a primary role in performance tracking of sellers on the acquisition of all online and Offline channels, activation and loyalty performance of Digikala marketplace. A Seller Performance Marketing Supervisor is responsible for: ● Design and manage sellers marketing campaigns across digital channels with appropriate content and bidding strategies for driving adoption and engagement of Digikala marketplace. ● Establish regular reporting cadence to measure the effectiveness and provide actionable insights from the marketing campaigns to deliver target customers, revenue, and efficiency targets. ● Document and Assist product improvements and feature requests to tech/ creatives to improve seller experience and effectiveness of sellers marketing campaigns. ● Achieve traffic growth goals for online shop and e-commerce platform by various promotion channels and methods (including not limited to search engines, social media, application markets, information flow, etc.). ● Analyze traffic data, continuously propose optimization plans and track operational results. ● Create & optimize campaigns across seller acquisition funnel and perform A/B testing & ROI optimization. ● Develop and execute action plans for achieving and measuring campaign success, including determining key metrics, processes for measurement, optimization and provide recommendations on future budget allocation to increase conversion. ● Extract insights from campaign data, identify relevant trends, and provide well-developed proactive recommendations to enhance and exceed overall sellers marketing goals and objectives. ● Manage offline channels of acquisition and designing different schemes to optimize offline acquisition funnel.