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Job Description
•Main Objective: We are looking for a flexible and versatile marketer who will be responsible for the growth of our inbound marketing channels. •Main Responsibilities: -Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door -Deploy successful marketing campaigns and own their implementation from ideation to execution -Experiment with a variety of organic and paid acquisition channels, content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy-writing, performance analysis, and much more -Produce valuable and engaging content for our website and blog that attracts and converts our target groups -Build strategic relationships and partner with our clients and vendors -Be in charge of marketing budget and allocate/invest funds wisely -Measure and report performance of marketing campaigns, gain insight and assess against goals
Requirements
-BS/MS degree in Marketing or a related field -Demonstrable experience in marketing together with the potential and attitude required to learn -Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate -Solid knowledge of Google Analytics -Experience in setting up and optimizing Google AdWords campaigns -Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets -Good taste, a sense of aesthetics and a love for great copy and witty communication -Up-to-date with the latest trends and best practices in online marketing and measurement -Ideal Age Range: Minimum 30
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