Job Description
-Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
-Lead the execution of marketing programs from start to finish; evaluate the impact of marketing programs in achieving stated objectives
-Manage all necessary actions and coordination with the related departments to develop the markets
-Manage all necessary actions and coordination with the related departments to develop new products
-Report on progress of projects and identify critical issues that need to be addressed
-Provide direction and guidance to product design team to meet timely deliveries
-Propose and manage marketing research projects
-Develop pricing strategies, balancing firm objectives and customer satisfaction
-Manage branding, advertising, and promotional campaigns
-Manage the design and production of promotional materials
-Propose establishing distribution networks and developing distribution