Job Description

• Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data • Presents findings to marketing teams to help guide the direction and activities of the department • Develops new marketing strategies and campaigns based on detailed analysis of market forces • Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials • Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public • Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign • Provides expert direction and insight to marketing staff members throughout each project or campaign • Acts as a go-to resource for up-to-date, accurate research and market information • Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback • Adjusts marketing plans as needed in response to data tracking efforts • Reports findings and results to upper management and executives