Product Marketing Manager

Product Marketing Manager

Job Description

Main Objective: • This position is a role which encompasses the full marketing mix to generate revenue by increasing sales, using market research, pricing, product marketing, marketing communications, advertising and public relations. Main Responsibilities: • Define Product Launch, plan and implement specific market strategies through various and up to date media and marketing mix in order to correctly launch and position products and services in specific business sectors. • Plan, design, develop, execute and implement marketing strategies in line with company objectives, as well as pricing strategies in order to support the organization’s products’ market development. • Design trade marketing and social media/digital marketing strategy, provide reports of their effectiveness and take responsibility for implementation, operational and commercial control in markets. • Ensure marketing code of practice, launch campaign and advertising guidelines as well as corporate identity rules are communicated, respected and monitored. • Link and co-ordinate with managers in particular with Sales to achieve an integrated and well accepted marketing concept, Identify and implement marketing strategies, coordinate marketing campaigns with sales activities. • Search the latest market trends, carry out market competitor and customer surveys to monitor performance and evaluate budgeted campaigns and recommend changes to marketing and business development strategies based on analysis and feedback.

Requirements

• B.S. / M.S. /M.B.A. in Business, Marketing-related fields. • Age: 30-40 • At least 5 years of relevant marketing management experience in the FMCG industry, with a minimum of 3 years of experience in managerial position. •well experienced in Trade and Digital marketing fields. • Competent in negotiation and team work with the sales department. • Creative thinker with strong analytical, leadership, project management and excellent interpersonal, communication, planning, negotiating and networking skills. • Able to work well independently and in a team environment. • Public Relation experience is a plus.

About Company

100-499 employees

Established in 2006 with the aim of exporting and importing food and beverage products. This company is the sole importer and distributor of top multinational FMCG companies such as Storck and Alicafe. It owns his fully equipped distribution network in Tehran and work with sub distributors in other provinces countrywide. The company now is the leader of imported chocolate and coffee in Iran. It also owns branch offices in Turkey & UAE. It is a 100+ size company.

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