Job Description
- Manage the creation, development, and introduction of new products and services to enhance the current and future product mix
- Become a domain expert by understanding customers and influencers, evaluation and production processes and transfer that knowledge to the product development, marketing, and sales channels
- Rapidly develop test/learn plans to successfully drive business results and recommendations regarding product positioning and promotion
- Serve as a key partner to the product management and production teams, helping them craft, define and modify our road map based on both user and market activity
- Develop materials to support the sales team competitive analysis, product positioning, and market trends across all market segments
- Conduct pricing analysis and revise pricing models accordingly to drive customer acquisition and retention
- Handle a large volume of highly varied, time-sensitive projects for the support of various business needs
- Manage, oversee and prioritize workload effectively, escalate when needed
- Develop, launch, and manage product sampling program
- Reviews competitive market data across marketing channels to influence future project work
- Closely partner with Product Brand Sales to ensure alignment and consistency with customer-facing communications
- Analyze product design and features and translate into tangible consumer benefits for marketing and advertising efforts.
- Reviews and oversees descriptive materials and training procedures for the staff actually engaged in selling the product to the customer.
- Through an understanding of product feedback and client needs, help shape product road maps and market strategies that align with corporate objectives
- Work with a cross
-functional team to deliver integrated launch programs for products, including marketing plans, campaigns messaging, and sales readiness
