Job Description
Prepare strategic roadmap and marketing plan for each product category • manage all mobile product development projects, planning launch/go to market plan for new products • Develop deep understanding of consumers, market, competitors, achieve strong insights and deliver practical analysis to identify opportunities and threats
• IMC Planning include ATL and BTL campaigns, Communicate and interact with advertising agencies • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Prepare Consumer promotions
• Analytical reports including sales analysis, sales distribution percentage • Briefing Design team, digital marketing, advertising team to make correct positioning in the market • Cooperate with marketing research team in qualitative and quantitative projects • cooperate with Trade marketing department
• Survey CRM and customer complaints • Frequent visit to the market and gather information about market share, trends and future prospects • Train Sales team about product knowledge and market opportunities Report to senior category manager