Job Description

- To effectively communicate product benefits to all the relevant customers with the aim to achieve predetermined sales and profit margins - To reinforce and grow customer loyalty to our products - To prepare and present marketing business plan (strategy) per product on an annual basis - To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter - To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message - KOL and opinion leader contact to maximize Sanofi product performance in the respective therapeutic field - Comply with relevant legislation, ethical standards and company policies. - Liaise with relevant staff in medical, regulatory affairs , sales, and other functions to ensure that cross functional communication is of a high quality and that company goals are met - To maintain and improve product knowledge of the sales force and field managers and to continually update knowledge on the product, competitors and therapeutic area - To achieve targets for sales, profit contribution and market penetration for an assigned product(s) - To measure and monitor new campaigns for their effectiveness by individual customer or group via the integrated market information system - To allocate optimal resource to the specified brand and to ensure that resource allocation is in harmony with identified key success factors - To set budgets for and control allocated promotional expenditure for the product(s)