Job Description
•Determining customers' needs and desires by specifying the research needed to obtain market information.
•Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
•Providing information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
•Conducting test protocols and procedures and product evaluation
•Writing technical reports and cost estimates, documenting development work and implementing profit improvement programs
•Overseeing the integration of new products with other commercial areas, including brand development, sales strategy, quality assurance, legal and marketing.
•Obtaining product market share by working with sales director to develop product sales strategies
•Introducing and marketing new products by developing time-integrated plans with sales, advertising, and production.