Job Description

• prepare strategic roadmap and marketing plan for each product category • manage all new product development projects, Planning launch/go to market plan for new products • Develop deep understanding of consumers, market, competitors, achieve strong insights and deliver practical analysis to identify opportunities and threats • IMC Planning include ATL and BTL campaigns, Communicate and interact with advertising agencies • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Prepare Consumer promotions • Analytical reports including sales analysis, sales distribution percentage • Briefing Design team, digital marketing, advertising team to make correct positioning in the market • Cooperate with marketing research team in qualitative and quantitative projects • cooperate with Trade marketing department • Survey CRM and customer complaints • Frequent visit to the market and gather information about market share, trends and future prospects • Train Sales team about product knowledge and market opportunities Report to senior category manager

Requirements

- Minimum BS/BA/Master’s degree in MBA, Business, Marketing, Advertising, or related function 3-5 years’ work experience in marketing field in FMCG environment - Responsible, creative and persevering - Strong communication (verbal and written) and presentation skills - Strong negotiation skills - Strong analytical, financial, & pricing skills preferred - Strong Teamwork and Flexible - Ability to work well under pressure - Fluency in English

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