Job Description
- Effectively communicate product benefits to all relevant customers with the aim to achieve predetermined sales and profit margins;
- Preparation and presentation of marketing business plan (strategy) per product on an annual basis;
- To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter;
- Liaising with relevant staff in medical, regulatory affairs, sales and other functions to ensure that cross functional communication is of a high quality and that company goals are met;
- To maintain and improve product knowledge of the sales force and field managers and to continually update knowledge on the product, competitors and therapeutic area;
- Measure and monitoring new campaigns for their effectiveness by individual customer or group via the integrated market information system;
- To allocate optimal resource to the specified brand and to ensure that resource allocation is in harmony with identified key success factors;
- To reinforce and grow customer loyalty to our products.