Job Description
● Define the product strategy and roadmap.
● Manage the product throughout its lifecycle from concept to end-of-life.
● Collect, manage and maintain traceability of requirements from all stakeholders across product releases.
● Write the business case for investments and gain internal approval.
● Propose a product marketing plan and budget and then deliver against it.
● Write product requirements and market requirements documents.
● Work with internal stakeholders and third parties to assess and establish partnerships.
● Develop core positioning and messaging for the product.
● Perform product demos to customers and develop relationships with key clients.
● Lead the virtual product team to ensure delivery of agreed objectives monitor, report, and improve product performance.
● Channel management and support.
● Commission market and competitor research.
● Promote the product to sales teams through sales training sessions, webinars, newsletters, and other mechanisms.
● Develop and deliver training to technical sales support.
● Manage development and marketing projects to deliver plans.
● Collate feedback from sales and customers.
● Evangelize the product internally and externally.