Job Description

● Participate in and execute the relevant marketing strategy, including monitoring, analyzing, and evaluating market trends, consumer or customer behavior, and competitor activity to identify new opportunities for the brands. ● Monitor, analyze, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer or consumer needs. ● Corporate with other areas of the organization (R&D, and manufacturing) to implement these changes. ● Ensure market research done is utilized meaningfully to achieve business objectives. ● Assist develop and leading execution of the brand plans (including communication development) to deliver the business objectives (monthly sales, market share, profitability, and brand health) of the relevant group of brands. ● Cooperate with the sales team to initiate, plan and oversee the implementation of local initiatives to drive volume growth. ● Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required. ● Effectively manage external interfaces (advertising agencies, media agencies, PR agencies, and market research agencies), internal interfaces (R&D, manufacturing, market research, sales), and cross-functional teams to deliver on brand objectives ● Monitor and recommend action for brand profitability. ● Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.

Requirements

● At least 3 years of experience in a relevant position. ● Master's degree in Commercial Management, Industrial Engineering, Food Industry Engineering, or an MBA graduate. ● Preferably with experience in the food industry. ● Military service must be done.

Employment Type

  • Full Time

Seniority

Details

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