Product Expert

Product Expert

Job Description

• Identifies and validates key marketing and business drivers and builds marketing strategy (including brand positioning and business plans) and plans accordingly • Market, consumer and competitive intelligence: develop deep understanding, achieve strong insights and deliver actionable analyses • Definition of products and product quality; lead product development • Drive innovation for key projects/brands: identify innovation opportunities based on consumer insights and market/consumer trends and discontinuities; lead innovation projects and brand/product launches • Definition of assortment • Sizing and pricing • Packaging: structural packaging and design, packaging ownables • Communication (ATL and BTL) and media plans and executions • Consumer promotions • Brand activation at the POS: sales material, POS material, samplings, tastings, road shows etc • Brand/project specific trade programs, tailor made promotions and Category Management within the framework of SOLICO/Bonny Chow’s trade marketing activities • Manage relationships with key partners (market research, communication and design departments/agencies etc) • Define brand’s/project’s marketing budget • Marketing reporting

Requirements

• Readiness to travel • Fluency in English both verbal & written communication. • At least 2 years of experience in state-of-the-art consumer marketing • Excellent interpersonal and people management skills • Strong analytical capabilities • Being able to work in Ahmad Abad Factory

About Company

500 employees or more

Solico Group is an alliance of 33 companies with same majority shareholders and almost 14,000 employees. The group is the leading private owned food processing and distribution network that accounts for a major share of the Iranian market with exports to the regional countries such as Iraq, U.A.E., Canada, Oman and CIS countries. Solico Group is specialized in dairy and ice cream with a daily intake of 1.5 million liters of milk, as well as processed meat products, ready and frozen meals with a daily output of 50 tons. The other specialized fields are production of sauces and dressings as well as alcohol free beverages. The group also enjoys the comfort of having its own plant for supply of packaging material. Solico is active in production, distribution and sales of several products such as: - Dairy (Kalleh) - Meat (Amol Meat Kalleh, Tehran Meat Solico) - Ice Cream (Kalleh, R-I...

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