Product Expert

Solico Group Tehran

Posted 4 months ago

Job Description

• Identifies and validates key marketing and business drivers and builds marketing strategy (including brand positioning and business plans) and plans accordingly • Market, consumer and competitive intelligence: develop deep understanding, achieve strong insights and deliver actionable analyses • Definition of products and product quality; lead product development • Drive innovation for key projects/brands: identify innovation opportunities based on consumer insights and market/consumer trends and discontinuities; lead innovation projects and brand/product launches • Definition of assortment • Sizing and pricing • Packaging: structural packaging and design, packaging ownables • Communication (ATL and BTL) and media plans and executions • Consumer promotions • Brand activation at the POS: sales material, POS material, samplings, tastings, road shows etc • Brand/project specific trade programs, tailor made promotions and Category Management within the framework of SOLICO/Bonny Chow’s trade marketing activities • Manage relationships with key partners (market research, communication and design departments/agencies etc) • Define brand’s/project’s marketing budget • Marketing reporting

Requirements

• Readiness to travel • Fluency in English both verbal & written communication. • At least 2 years of experience in state-of-the-art consumer marketing • Excellent interpersonal and people management skills • Strong analytical capabilities • Being able to work in Ahmad Abad Factory

Job Category:

Marketing, Advertising, Market Research & Branding

Product Development, Research & Development (R&D)

Employement type:

Full Time

Job Category:

Marketing, Advertising, Market Research & Branding

Product Development, Research & Development (R&D)

Employement type:

Full Time

To see more jobs that fit your career