-End to end management of performance marketing activity across Paid & unpaid inbound channels.
-Make all the marketing data measurable, and accessible on online reports.
-Analyze data and check funnels in order to optimize conversion rate.
-Visualize user behavior and make changes in order to maintain user experience.
-Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
-Develop test and learn initiatives across channels.
-Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
-Work closely with the wider marketing team to optimize audience strategies.
-Ensure budget is spent across performance channels efficiently.
-Track and report on key performance indicators of media activity.
Requirements
-Fluent in search console, analytics, hotjar, clarity
-Fluent in Excel
-Fluent in data studio
-Fluent in Optimize campaigns ad networks
-Fluent in tag manager
-Familiarity with google sheets
-Familiarity with Power BI, Enhanced E-commerce
-Familiarity with Behavior Analytics Tools
-Ability to Data & check analysis
