Performance Marketer

Ostadkar

  • Tehran

      -   Tehran

Performance Marketer

Posted 28 Days ago

Ostadkar is looking for a Performance Marketer to fulfill the following roles and responsibilities: • Contribute to the discovery, development, and optimization of digital paid & organic acquisition channels • Provide paid and organic channel assumptions to inform growth forecasts, partnering with key stakeholders on marketing and other teams to refine scenarios based on company objectives • Expand digital channel efficiency through rapid testing and optimization • Create experiment testing documents that include hypothesis, experiment design and forecasted results • Collaborate with the marketing team to synchronize campaign planning and monthly planning across products, and communicate results with key stakeholders • Use multi-touch digital attribution solutions to understand interactions, roles and conversion contributions between digital marketing channels • Build creative lifecycle marketing programs to help activate and retain users • Maximize conversion rates for paid marketing This role will personally be responsible for performing detailed digital audience engagement and journey mapping, analyzing marketing data and working with analytic tools, and surfacing recommendations to increase performance marketing campaign productivity in alignment with marketplace and digital goals and objectives

Requirements

• The ideal candidate is an team-centric, result-oriented who is determined to make the impossible happen. We are looking for someone with relevant experience in the start-up and / or tech ecosystem who can bring energy, experience, creativity, and perseverance to our marketing team. The following lists a few requirements and nice-to-have qualifications • At least one year of experience in driving customer acquisition and optimizing marketing funnel based on data for a digital business • Deep understanding of analytical tools like Google analytics and Amplitude (web and mobile both) • Understanding of several paid digital channels and willingness to learn about new ones • Experienced in building channel forecasts; building multi-channel growth models a plus • Strong knowledge of Excel: pivot tables, V-lookup, etc. • Team working experience e.g. building timelines, gathering requirements and implementing cross-team projects on-time • Passion, specifically about the future of performance marketing • Belief in growth as a system, not one-off tactics