Job Description
• Analyze patterns in consumer and market behavior, through various research and analysis, identify areas of improvement in offline marketing strategies with a view to establishing actionable insights for improving sales and business profits • Identify new trends and emerging markets to ensure the company stays ahead of the curve, maintains competitive advantage, stays ahead of its competition in the market, and avoids stagnation in the marketplace • Present offline marketing results on a weekly, monthly, quarterly and annual basis; analyze performance for the purpose of reporting offline marketing strategy successes, weaknesses, and opportunities • Build strong relationships with external partners who directly affect the offline marketing team`s performance • Negotiate agreements and contracts with external agencies to ensure the Company remains competitive at all times • Develop and provide tools, resources, and materials to enable the individual and corporate sales teams to function effectively • Provide clear and effective leadership to the Offline Marketing Department • Financial forecasting, budget setting, and strategic planning
Requirements
• Experience in all aspects of defining and implementing an integrated offline marketing strategy to secure revenue growth and increased market share for the organization • Ideally have experience in marketing to both B2B and B2C • Strong commercial acumen with proven and successful ability to lead an offline marketing team towards growth in enhanced acquisition volumes and market share • Exceptional leadership skills and a proven ability to inspire team members • Experience in evaluating product/market situations and analyzing raw data and information, transforming it into actionable marketing strategies and approaches • Exceptional communication skills. Ability to tailor messages in relation to the audience at hand and to present even the most complex messages in clear, simple, and convincing terms. These skills must be excellent in both written and verbal form • A keen interest in conducting research and data-driven insights coupled with planning and a strong analytical mind • Demonstrate the ability to work in a fast-paced environment and work well under the pressure of deadlines and targets • Demonstrate calmness under stressful situations and in times of uncertainty, inspire the same in your teams • Demonstrate excellent listening, negotiation, and presentation skills • Demonstrate excellent verbal and written communications skills • A proven ability to communicate, present, and influence all levels of the organization including executive and C-level • Proven experience in customer relationship management • Demonstrate strong time and project management skills • Demonstrate up to date knowledge of offline marketing best practice and have an eye for creative marketing opportunities • Demonstrate an ability to run successful offline marketing campaigns
Employment Type
- Full Time
Seniority
Details
Employment type
- Full Time
Educations
Seniority
