Job Description
We are looking for a data-driven media planner to shape and execute effective online campaigns. Your job will be to optimize online touchpoints in order to reach the target audience as well as finding new media opportunities to harvest. Your data-driven approach and willingness to follow media trends are essential for succeeding in this role.
Responsibilities:
• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans, and more
• Allocate budgets and monitor costs
• Follow online media trends
• Evaluate the success of media strategies and campaigns