Media Planner and Strategist

Alibabagroup

Tehran

Posted 2 months ago

Job Description

We are looking for a data-driven media planner to shape and execute effective online campaigns. Your job will be to optimize online touchpoints in order to reach the target audience as well as finding new media opportunities to harvest. Your data-driven approach and willingness to follow media trends are essential for succeeding in this role. Responsibilities: • Collect and analyze market data • Identify target audiences and understand their behavior and habits • Determine the best media outlet mix for our campaigns • Optimize ad campaigns according to geographic exposure, frequency, time spans, and more • Allocate budgets and monitor costs • Follow online media trends • Evaluate the success of media strategies and campaigns

Requirements

• Proven experience as a Media Planner • Broad knowledge of media channels • Familiarity with campaign evaluation metrics and media buying • Working knowledge of analytics tools (Google Analytics, …) • Excellent communication and teamwork skills • Having an analytical mindset • Strong decision-making skills

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type

  • Full Time

Seniority

  • Experienced professional

Job Category

  • Marketing, Advertising, Market Research & Branding

Employment type:

  • Full Time

Educations:

  • Business/Commerce
  • Media & Communications
  • Computer & Information Sciences

Seniority:

  • Experienced professional

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