Job Description
- Leverage consumer and market insight and marketing expertise to successfully identify, develop and execute marketing plans for new products, promotional campaigns
- Assist in management of marketing budget
- Forecast and monitor sell- in and sell-through to meet and / or react to business needs.
- Work closely with other functions across new product development, creative, finance, digital, sales, and communications to ensure key developmental milestone are achieved based on launch timeline
- Carry out market research in order to closely monitor customer trends, as well as forecasting the future trends
- Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build credibility of brands
- Analyze the success of marketing campaigns and creating reports
- Supervise advertising, product design and other forms of marketing to maintain consistency in branding
