Job Description
● Source and synthesize wide ranging information such as customer research, market insight and existing customer data to create strategic insight to develop understanding of the issue or opportunity.
● Scan media and industry sources to identify marketing, advertising, trends and the competitive landscape that may impact or enhance marketing, brand performance, and proposition.
● Bring new ideas and concepts forward to develop innovative and effective solutions to business and marketing challenges.
● Ensure agreed Marketing targets are communicated clearly.
● Define and manage the processes, timings and outputs of the operational planning framework.
● Analyze sales and marketing key performance indicators.
● Ensure marketing strategies are aligned with overall business strategy.