Job Description
● Develop a holistic marketing plan and marketing strategies to support company objectives.
● Drive the marketing planning process for company brands.
● Translate strategic marketing plans into tactical plans inclusive of content, campaigns, media, and digital.
● Implement marketing campaigns to increase penetration of the brand and market share.
● Lead new product launch strategy and planning.
● Lead promotion strategy and planning for retailers and wholesalers.
● Category and products portfolio review to identify key growth opportunities.
● Lead and create yearly and quarterly marketing budgets and plans.
● Manage annual marketing budget.
● Nurture and maintain brands.
● Lead marketing communication strategy including social media, events and sponsorship, advertising, and development of marketing material.
