Job Description
• Develop, implement, and track marketing programs such as email, websites, social media, or digital campaigns, and events
• Work closely with the sales team on program development and implementation
• Create and execute lead generation programs
• Analyze data to determine campaign efficiency
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Develop and communicate marketing plans, campaign results and project recommendations to the senior management team