Job Description
- Develop and execute marketing programs to promote the company's brand.
- Attend trade shows.
- Create advertisements.
- Identify media outlets for press releases and promotions.
- Enforce brand marketing guidelines in trademarks, logos, and publications.
- Develop and track budgets.
- Measure success of various marketing campaigns.
- Drive profitable sales, brand growth and loyalty.
- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
- Develop and execute brand management plans.
- Create and enhance agency and partner relationships.
- Identify brand-building areas.
- Develop and implement media planning, buying, and innovation strategies.