Job Description

• Analyze Consumer Demographics, Preferences, Needs, and Buying Habits • Monitor and forecast marketing and sales trends • Measure the effectiveness of marketing programs and strategies • Gather data about consumers, competitors, and market conditions • Developing and performing marketing mix and integrated marketing communication (IMC) plan • Developing and performing social marketing plan • Analyze data using statistical software • Convert complex data and findings into understandable tables, graphs, and written reports • Prepare reports and present results to clients and management • Use Statistical Software to Analyze Data • Work Well With All Levels of Management, Internal Staff, Clients, and Vendors • Translate Insights into Actions to Support Company Initiatives • Help Determine Potential Markets, Product Demand, and Pricing • Measure and assess customer satisfaction