Job Description

The Market Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument objectives Selecting the most appropriate research methodology and techniques Designing qualitative and quantitative research plans,Designing research questionnaires and moderator guides, Interpreting data, writing reports, and making actionable recommendations based on the analysis. • Manage all other types of market research utilized by business unit as needed, including Segmentation Studies, Attitude & Usage Studies, Brand Positioning Studies, panel test workshop, Packaging & Label Research, Product Name Research, Product Claims Research, Color & Merchandising Research. • Co-manage quarterly market share, and brand tracking studies. • Perform analysis and interpretation of primary and secondary research data relating to our brands, segments, and competitors within those segments.

Requirements

REQUIRED KNOWLEDGE & EXPERIENCE: Minimum 3 years of full-time work in consumer packaged goods market research Up-to-date on current research methodology Excellent communication and analytical skills. Proactive, self-starter, who manages all research project Proficient with Excel, Power Point, and SPSS/SAS REQUIRED EDUCATION: Bachelor’s Degree in Business, Market Research, Consumer Psychology, Statistics, or related field Masters in Research or Business preferred

Employment Type

  • Full Time

Seniority

Details

Employment type

  • Full Time

Educations

Seniority

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