Job Description
● Identify current customers and classify them and forecast the type and amount of annual demand of each group and supply capacity.
● Call past customers and discover the reason for not buying and disconnect them and solve the problems between us.
● Design and development of new products by R&D.
● Measure customer satisfaction and design programs to increase their satisfaction.
● Identify opportunities to increase production, sales, and profits and analyze and design implementation plans to take advantage of opportunities.
● Conduct market research and classify required information from consumers, competitors, distribution agents (wholesalers and retailers, and other sales channels).
● Estimate and forecast sales of different products by month, season, next six months, and next year to customer groups.
● Identify and analysis of competitors' products (in terms of dimensions, size, color, price, packaging, season-related features, etc.) and SWOT analysis.
● Plan marketing and branding objectives according to marketing strategy.
● Overall responsibility for brand management and corporate identity.
● Meet with existing and new dentistry unions to help to build business relationships.
● Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
● Plan and conduct B2B marketing.
● Align initiatives with brand marketing KPIs and track progress throughout the life of the programs.