Job Description
● Manage every marketing initiative across the company and all marketing activities within the marketing department.
● Prepare organizational marketing strategies and related KPI's for the team to achieve marketing goals/targets.
● Develop the marketing plan for the company in line with the company’s objectives.
● Coordinate marketing campaigns with sales and service teams and other divisions.
● Oversee the company’s marketing budget and make a clear budgeting scheme.
● Research and analyze market trends, demographics, competitor products, price positioning, and other relevant information to form a marketing perspective.
● Plan and implement promotional campaigns and sales promotions.
● Manage and improve lead generation campaigns (Online and offline) as well as; measuring results for further decision making.
● Media planning and management in all ATL, BTL, and TTL types of activities.
● Overall responsibility for brand management and corporate/brand identity.
● Prepare online marketing activities via a dedicated plan as Ecommerce Program.
● Approve and monitor the creative development of promotional materials, website content, advertisements, social media, etc.
● Monitor and report the effectiveness of marketing communication activities.
● Create a wide range of different marketing materials/contents for different purposes.
● Work closely with agencies and third parties directly or indirectly.
● Plan and coordinate new product launches campaigns
● Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
● Analyze potential strategic partner relationships for company marketing.
