Job Description
-Formulate, direct and coordinate marketing activities and policies to promote products and services for a brand
-Evaluate the financial aspects of brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
-Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring
-Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
-Act as a leader and facilitator within the company
-Develop and implement product go-to-market plans with all departments to execute
-Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
-Translate brand strategies into brand plans, brand positioning and go-to-market strategies
-Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues