Job Description

The Marketing Manager is responsible for ensuring that all the Business Group product portfolio is the consumer’s “first choice of its own category”. They need to understand the local consumer, take full ownership of the business strategy and values, and develop the marketing plan in the right direction. They set short and medium term objectives to achieve a desirable and relevant brand image, increase product understanding and trust, which will grow different brands value, the consumer base. STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES: • Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develop and take full ownership of the Marketing part of the annual business plan • Brand Managers and the Corporate Marketing team to win new consumers, shape strategies, steers the right brand, product and packaging portfolio decisions and shapes marketing and trade investments • The invention, introduction and operation of own media channels, products and services as well as intensified media relations to optimize content distribution in TV, web, radio, print and mobile • Leads an efficient & targeted sampling program to drive trial across all relevant consumption occasions and to increase product understanding and trust with consumers • Leads an effective and efficient brand manager program to build a loyal consumer base among target audiences, to increase awareness and desire for the brands, and to foster a positive product and brand perception all across the country • Builds and leads a strong event program that builds on the country-specific events and scene • Ensures the right balance between brand activities for the specific market circumstances. •Manages and collaborates with the Brand Managers to build an advertising plan in line with corporate marketing strategy that addresses country specific issues and opportunities with the right messages • Generates innovative digital media initiatives to expand reach and engage the young consumer, particularly through social media • Thinks and acts digital / social in all we do to increase consumer engagement with the Business Group brands, start and maintain consumer dialogue particularly in social media • Increases placements in scene and mainstream press to drive awareness, brand image and word-of-mouth. ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE: • Builds the annual objectives for the Business Group marketing team and conducts on-going, mid-year and end of year performance evaluations • Fosters collaboration between commerce, corporate marketing and digital marketing to drive a 360 degree approach with relevant initiatives in order increase impact and efficiency, while putting a specific emphasis on transmitting digital know-how across the entire organization • Ultimately responsible for sourcing, hiring and training the marketing team KEY RESULTS AND DELIVERABLES • Delivers the marketing business plan with the goal to achieve the country business plan • Expands user base and household penetration; increases consumption & builds the heavy user base • Builds share leadership & sustainable business growth • Has strong agent and client relationships • Has a strong, transparent, trusty partnership and cooperation with management

Requirements

• Minimum of 5 years marketing experience KNOWLEDGE AND SKILLS • Creative mind with a track record of putting new ideas into practice and assessing results • A strategic leader who takes initiative and ownership • Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent • Strong planning and budgetary skills • Knowledge of the "fast moving" consumer goods industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business / digital world • Clear understanding of markets, sales & distribution, competitor activity and consumer behavior in a brand and FMCG context • Strong analytical ability and commercial acumen to understand financial statements and market trends • Effective negotiation and interpersonal skills • Excellent presentation, communication and influencing skills • Fully proficient in Microsoft Office applications

Employment Type

  • Full Time

Seniority

Details

Employment type

  • Full Time

Educations

Seniority

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