Job Description

• Planning and development of overall marketing strategies (budget, competition, environmental factors, opportunities and market segmentation, target market selection, product) • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Managing the Marketing Budget and prepare the Operational Marketing Plan • Use sales forecasting or strategic planning to ensure the sale and profitability of products or services, analyzing business developments and monitoring market trends. • Determining policies and using different advertising practices - Research and development (market, product, customers, opponents) • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or Network and technical teams to market products or services. • partnerships in determining sales strategies based on strengths, weaknesses, threats, opportunities • Planning, controlling and managing advertising campaign(ATL/BTL) and events, also prepare the advertising campaigns effectiveness and efficiency. • Develop pricing strategies, balancing firm objectives and customer satisfaction. • Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities. • Initiate market research studies or analyze their findings.