Job Description

-Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments -Lead the execution of marketing programs from start to finish -Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies -Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics -Applying new tools for marketing and attention to digital marketing -Conceptualize and execute on multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging across all channels -Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support -Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads -Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly -Overseeing and developing marketing campaigns -Conducting research and analyzing data to identify and define audiences -Maintaining websites and looking at data analytics -Organizing events and product exhibitions and developing public relations strategy. -Updating databases and using a customer relationship management (CRM) system -Monitoring KPIs for Digital marketing and other campaigns & support to improve it -Strong collaboration with sales department -Track product life cycles and gather feedback of customer insights into design development -Track competitors in local and global markets in order to maintain leading and differentiation positioning -Manage trade and retail marketing and merchandising and shelf planogram systems