Job Description

Reporting to: CEO Responsibilities: (not ordered on priorities) Developing and implementing short-term, mid-term and long-term marketing strategies specially inbound marketing strategies Design and implementation of integrated Quantitative Models for major activities of marketing department Design and implementation of a multi-dimensional model to mine and analyze data feedback loops Developing a time-based and integrated plan for brand management Developing a time-based and integrated plan for product management (branding and re-branding of product brands, developing new categories and products and etc.) Design and implementation of an integrated content plan through providing the exact guidelines for all offline and online platforms Designing an integrated media plan Define and execute the marketing and communication activities according to marketing plan Developing and managing digital marketing campaigns Digital marketing and advertising strategy based on buyer personas, buyer journey map and Inbound methodology Developing the marketing strategy for the company in line with objectives Searching for new markets and channels considering sales needs and products conditions. Trying to develop web-based sales Managing weekly and monthly reports of market and competitor’s position, share of shelves and promotional activities Implementation of an IMC plan Managing the company’s marketing budget Monitor and report on effectiveness of marketing communications in-stores Designing annual marketing calendar based on the main goals Planning and preparing seasonal promotions and campaigns Planning for new product introduction in all categories Consumer Behavior analytics Big Data analytics Aligning marketing metrics with business goals Optimizing marketing value, retention and loyalty Online and offline marketing analytics, cross channel analytics and marketing mix analysis Using analytics to inform content and marketing programs Data mining, warehousing, affinity analysis, predictive analytics and modelling New technologies in marketing analytics and predictions (Artificial intelligence-driven methods such as machine learning, pattern recognition, neural networks) Customer relationship management, segmentation, behavior and engagement Market Intelligence Analytics Transformation of data to information to be used in decision-making processes Time-based project management# Design and implementation of a 3-i model ( Identity, Integrity,Image) for the brand