Job Description

- Evaluate the financial aspects of Brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections - Act as a leader and facilitator within the company - Develop and implement product go-to-market plans with all departments to execute - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues -Coordinate online and offline marketing campaigns with sales activities -Find new markets and the best practice to approach - Overseeing the company marketing budget -Analyze and evaluate the competitors -Design social media strategy and to control and provide reports of their effectiveness - Preparing online and offline marketing campaigns. - Planning and implementing promotional campaigns