Job Description
Marketing manager responsible for overseeing the planning, development and execution of an organization's marketing activity.
Marketing manager primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
Marketing Manager Job Duties:
- Developing the marketing strategy for the company in line with company objectives.
- Overall responsibility for brand management and corporate identity
- Coordinating marketing campaigns with sales activities.
- Carry out market research, competitor and customer surveys
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Preparing online and offline marketing campaigns.
- Planning and implementing promotional campaigns
- Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Overseeing the company marketing budget.
- Monitor and report on effectiveness of marketing communications
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
- Planning and managing public relations activities