Job Description

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public--facing communications, including print, digital, and video assets • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets • Overseeing and developing marketing campaigns • Conducting research and analyzing data to identify and define audiences • Devising and presenting ideas and strategies • Promotional activities • Maintaining websites and looking at data analytics • Organizing events and product exhibitions • Updating databases and using a customer relationship management (CRM) system • Coordinating internal marketing and an organization’s culture

Requirements

• Excellent written and verbal communication skills • Proven experience developing marketing plans and campaigns • Strong project management, multitasking, and decision-making skills • Metrics-driven marketing mind with eye for creativity • Experience with marketing automation and CRM tools • Proficiency with online marketing and social media strategy • Proven experience designing interactive applications and networking platforms • Willingness and ability to travel • Established press and media contacts

Employment Type

  • Full Time

Seniority

Details

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