- Formulate, direct and coordinate marketing activities and policies to promote products and services for a Brand
- Evaluate the financial aspects of Brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Act as a leader and facilitator within the company
- Develop and implement product go-to-market plans with all departments to execute
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
Education Experience in related field
Minimum Experience in Fashion Marketing field
Preferably in Clothing industry for 5 years
-Market analysis skills
-Market Research skills
-Skill full in marketing strategies an technics
-Such as STP, 4P design
-Marketing plan experience
-Familiar with social media marketing
-Experience in Event planning
-Flexible working hours
-No limitation in travel
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SERGE is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way.
We have a strong corporate culture based on core values that describe how we work. The most central value is our belief in people: All SERGE employees get to take responsibility and everyone’s ideas are important.
We want to be at the forefront of both fashion and sustainability. Our employees play a key role and can contribute to more sustainable fashion, today and in the future. Our values also include teamwork and constant improvement; together we challenge ourselves to do things better and create a SERGE style that always exceeds customers’ expectations.
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