Marketing Manager

Marketing Manager

Job Description

We are looking for a dynamic marketing professional to be a part of winning brand of Golden Maize!! Key Responsibilities: • Understand, reflect & practice IFCASIAPARS’s vision & values. • For developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic and International markets; as consistent with the annual business plan. • For generating long term customer / consumer demand and salience for categories, group of products brands and to this end develop a Marketing Strategy. • For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc. • For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins. • For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans. • To work with R&D for formulating new products agenda and recipe cost management. • To Launch New Products / New Packs / Packaging as planned. • To ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path & plan in collaboration with Unit HR. • For introduction and implementation of world class systems including ERP. • To be directly accountable for development of employees reporting to him and next level.

Requirements

Qualifications: MBA in Marketing from reputed institute. Work experience: 12 – 15 yrs. of relevant experience from FMCG Fluent in English High ability to work in team groups High ability to work in challenging environment Excellent communication skills

About Company

1-9 employees

IFP is a Private Joint Stock Company, established 2017 in Tehran, Iran. This company formed through foreign investment with the aim of local manufacturing, selling and marketing of different FMCG and commodity products under license of a leading multinational Co. which is strongly presents in the GCC along with Africa, Asia and Australian markets. IFP is going to develop a world class sales & distribution infrastructure through direct and indirect S&D models in both GT and MT channels, while is being active in B2B and industrial segments as well. IFP plans to expand its brands and product portfolio significantly and extend in different categories such as edible Oils & Fats, Culinary, Impulse Food, Agri Food etc.

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