Job Description

We are looking for a dynamic marketing professional to be a part of winning brand of Golden Maize!! Key Responsibilities: • Understand, reflect & practice IFCASIAPARS’s vision & values. • For developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic and International markets; as consistent with the annual business plan. • For generating long term customer / consumer demand and salience for categories, group of products brands and to this end develop a Marketing Strategy. • For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc. • For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins. • For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans. • To work with R&D for formulating new products agenda and recipe cost management. • To Launch New Products / New Packs / Packaging as planned. • To ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path & plan in collaboration with Unit HR. • For introduction and implementation of world class systems including ERP. • To be directly accountable for development of employees reporting to him and next level.