Job Description

•Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers •Coordinate with other managers to plan, organize, and lead the marketing operations for the entire organization – finer details include: -Developing a strategic marketing plan - including but not limited to the corporate branding strategy - that integrates business values and aligns them with community image -Designing, implementing and controlling a comprehensive marketing action plan - including but not limited to campaigns, events, digital marketing, PR -Continuously assessing the competitive environment and consumer behavior via primary research tools -Budgeting quarterly and annual department spend -Controlling day to day activities of the marketing team ensuring that objectives are met -Developing and delivering marketing and communication strategies for the organization -Leading participation in demos or exhibitions -Participating in all company driven communication efforts – with a prioritized focus on alignment of product development efforts with manufacturing -Developing, implementing and controlling merchandising and trade marketing efforts