Job Description

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. • Formulate, direct, or coordinate marketing activities or policies to promote products • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. • Develop pricing strategies, balancing firm objectives and customer satisfaction. • Compile lists describing product offerings. • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products.