Job Description
• Country P&L / Marketing Budget management
• Local Market / Competitor / Consumer / Brand Health understanding
• Delivering the Country Role for Evyap Categories, setting Country priorities on where to focus in the short, medium & long term
• Contributing to long term category strategy as a Key Market and developing and implementing the National Category Plans
• Developing & implementing the National Brand Plans: Best local expression of global brand positioning
• Supply: Local cost management
• Product Launch Deployment Management; launch planning, legal & regulatory compliance, customer sell-in
• Local Communications Management; adaptation of advertising, activation / tactical copy development, media, PR, sponsorships & local agency management
• Sales: Customer strategy, SKU per channel, POS, Promos
• Regular monitoring of key KPI
• Managing the Marketing team