Job Description

Role Purpose To provide financial and commercial insights into marketing decisions, ensuring that resources are effectively allocated in an objective and transparent manner through the application of best practice tools and methodologies which are consistent with the new way of marketing. Key Accountabilities - Apply the relevant Marketing Finance tools available in the Group to facilitate timely business decisions to drive strategic and tactical decision making of Marketing Investment spend - Contribute to preparation and review of business cases and PIRs for major market initiatives ensuring commercial feasibility. - Leads the financial preparation of the annual marketing company plan, providing insights into financial resource allocation decisions based on portfolio alignment and on the efficiency and effectiveness of marketing investments. - Raising financial awareness in the marketing department and raising commercial/marketing awareness in Finance. - Define and apply practical governance guidelines ensuring controls are in place within Marketing, and drive the importance of a strong control environment around all marketing activities - Act as a strong business partner with the marketing community by maintaining effective working relationships with all marketing sub departments and Marketing Leadership Team. - Support development and embedding of Group Marketing Finance best practice methodologies & processes, through an on-going process of innovation - Conduct complete and timely reporting of marketing financials to Area and Region - Act as a change agent that develops the department’s skill sets to focus on the value-added Marketing support in the areas of: a. Distribution and Trade Remuneration; b. Financial analysis and insights of Brand/Channels/Account Performance; c. Resource allocation insights of Marketing Investments to support the portfolio strategy and longer-term brand equity building