Job Description
- Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
- Provide recommendations for future strategic initiatives through competitive and financial analysis
- Conduct market research to find answers about consumer requirements, habits and trends
- Translate complex data and analytical models into insights that can be used to develop marketing strategies
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
- Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
