Job Description

- Marketing mix analysis - Campaign planning and evaluating advertisement effectiveness - Cooperate to prepare Marketing plan proposal (Strategic, short-term, operating). - Preparing Content for marketing activities. - To be in charge of Marketing Pilot projects. - Provide geographical analysis and support about the needs and behavior of the customers, sales and traffic patterns. - Analyze KPIs with respect to Geo marketing. - Maintain and update the Geo Marketing database. - Help driving the sales and revenue objectives through trade analysis, planning and forecasting. - Plan for upcoming sites from commercial angle. - Promote geo-marketing as a fundamental tool, and integrate it into various marketing campaigns. - Use geo-marketing data to develop contextual marketing, or identify ideal locations for ATL/BTL campaigns. - Work with sales teams to improve business performance based upon geo-marketing data. Reporting to: Marketing Manager