Job Description

Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data Presents findings to marketing teams to help guide the direction and activities of the department Develops new marketing strategies and campaigns based on detailed analysis of market forces Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign Provides expert direction and insight to marketing staff members throughout each project or campaign Acts as a go-to resource for up-to-date, accurate research and market information Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback Adjusts marketing plans as needed in response to data tracking efforts Reports findings and results to upper management and executives