Job Description

-Prepare reports of findings, illustrating data, graphically and translating complex findings into written text -Collect and analyze data on customer demographics, preferences and needs to identify potential markets and factors affecting service demand -Devise and evaluate methods and procedures for collecting data -Measure the effectiveness of marketing, advertising, and communications programs and strategies -Forecast and track marketing and sales trends, analyzing collected data -Gather data on competitors and analyze their method of marketing -Gather sales data and relevant reports and analyze them -Monitor industry statistics and follow trends in trade literature -Measure customer satisfaction -Develop and implement procedures for identifying advertising needs -Design and implement of marketing plan -Convert complex data and findings into understandable tables, graphs, and written reports -Prepare reports and present results to clients -Implement of marketing research -Codify of competitors' CPM -Being responsible for assigned marketing activities, including marketing campaigns, seminars and exhibitions