Job Description

Position summary: As an advertising copywriter, you'll work alongside an art director within the creative department of an advertising, media or full-service agency. You'll work with client briefs to conceive, develop and produce effective advertising campaigns. You'll focus on providing the written words ('copy') for an advertising campaign, while the art director will deal mainly with the visual images. Copy can include: - Creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets - Writing for web advertising, social media and mobile applications Responsibilities You'll usually work in partnership with an art director to form a creative team working on creative briefs. You'll handle several client accounts at the same time, which makes the job varied and interesting. As an advertising copywriter, you'll need to: - Familiarize yourself with your clients' products and services, the target audience and their competitors' activities - Liaise with clients and interpret their briefs - Develop creative ideas and concepts, often in partnership with the art director - Present ideas to the creative director for approval and development and then to your clients - Write clear, persuasive, original copy through the various iterations of the project - Translating English provided content - Proofread copy to check spelling and grammar - Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients - Oversee campaigns through the production stage to completion - Work on several campaigns at once, sometimes under pressure and often to tight deadlines - Cast actors for TV and radio work and listen to voice tapes - Liaise with production companies, photographers, typographers, designers and printers - Keep up to date with popular culture and trends - Monitor the effectiveness of advertising campaigns