مدیر ارتباطات بازاریابی

Job Description

We are a successful Consumer Electronic Manufacturing company seeking a professional Marketing Communications Manager who is responsible for: ● Create and drive Marcom packages by product/service per brand with great alignment with the overall company’s and supplier’s brand strategy to enhance product brand indices (awareness, preference, purchase intention etc.) ● Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, the share of voice, and market share. ● Drive adv. and Marcom calendar according to business road map and strategies. ● Create all product MCPs based on product key features and brand vision in collaboration with research, product marketing, and the creative team (ATL, BTL, and Digital). ● Maintain world-class visual communication according to STP results and target buyer’s segmentation. ● Integrate all product marketing efforts (advertising, promotions, PR, experiential, marketing assets…) within a consistent communication strategy. ● Ensure effective execution to gain competitive advantage, market share, and share of voice. ● Execute the plan and close monitoring of all marketing activities to ensure the quality of the process and results. ● Organize and execute promotional, product events, NPI, social events, roadshows, and exhibitions. ● Follow up on OOH contracts also legal permissions for both OOH and teasers. ● Implement and follow up on direct marketing projects. Media management: ● Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share. ● Analyze and improve the media plan based on effectiveness measurement received from research team to ensure all plans are aligned with short/long term strategies and targets. ● Enhance the budget spend to receive the highest ROI and obtain the optimal customer reach and GRPs. Vendor management: ● Manage creative agencies to ensure high level of quality and creativity in all marketing campaigns and projects. ● Print company management to ensure the quality of POSM at best possible price. ● Create the list of candidate-qualified vendors and actively participate in the vendor-pool management process. Budget management: ● Manage and drive Marcom budget per product by brand. ● Make annual, quarterly, and monthly budget plans for marketing activities. ● Ensure on-time and accurate invoice procedures. ● Collaborate closely with Budget department for on-time action plan, invoicing and legal needs of invoicing.