Job Description

This role will personally be responsible for performing detailed digital audience efficiency, analyzing marketing data and working with analytic tools, and surfacing recommendations to increase performance marketing campaign productivity in alignment with the marketplace and digital goals and objectives Detail of Job Description is as following: -Contribute to the discovery, development and optimization of digital paid & organic acquisition channels -Provide paid and organic channel assumptions to inform growth forecasts, partnering with key stakeholders on marketing and other teams to refine scenarios based on company objectives -Expand digital channel efficiency through rapid testing and optimization -Create experiment testing documents that include hypothesis, experiment design and forecast results -Collaborate with the marketing team to synchronize campaign planning and monthly planning across products, and communicate results with key stakeholders -Use multi-touch digital attribution solutions to understand interactions, roles and conversion contributions between digital marketing channels -Maximize conversion rates for paid marketing