- The purpose of marketing campaign planning is to identify relevant and integrated marketing strategies and channels to reach campaign objectives as well as influence customers efficiently.
- Marketing Campaign Planner organizes events and activities to engage relevant audiences and focuses on integrating BTL plans with social media plans to maximize the efficiency of campaigns
Responsibilities
- Select the business goal for the marketing campaign
- Identify target audience
- Determine the marketing campaign creative concept
- Design detailed activities and plans to meet campaigns’ goals
- Plan required budget to run a successful campaign
- Monitor campaigns’ execution
Requirements
Requirements
- Previous experience as a campaign planner in beauty retail stores
- Extensive knowledge of marketing, social media, and BTL advertising
- Ability to manage a campaign from A to Z
- Ability to travel and market-visit
- Creativity is a must
- Excellent communication skills
- Education in related courses
