Job Description
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities.
Responsibilities:
-Define and execute one-time campaigns.
-Design appropriate journeys to reach marketing OKR objectives and results.
-Request for required events, and other technical prerequisites from the product team in order to a journey to be triggered.
-Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, campaign ROI.
-Request for needed reports and analysis to data analysts team.
-Find new ways to reach marketing golas and objectives through marketing automation.
-Communicate with product managers to find problems and isssues which may have a solution by marketing automation.
-Keep in touch with the automation account manager, raise issues and get aware of new features and developments.
-Contribute to the process of marketing automation integration with new platforms (android, iOS, web) and new services.
